" Kathy Ireland is with us today to -- a little bit about a special collection."

" You you've created a line of carpet he just little bit more about that certainly I shades of America I just launched it this this past year. And myself as a busy mom I I understand what they need to -- mission statement at my company Kathy Ireland worldwide to provide solutions for families especially busy moms."

" Approach here was to make it easier to decorate and to choose colors right."

" Easy I know for myself when I'm shopping for the home. Choices that too many choices can be overwhelming. And sell to the existing color wall and focused it from 130 shades. Some ninety gorgeous shades that I feel people will really relate to for example if you choose midnight Littleton for your color you can rest assured that. Anything you choose in the blue family whether it's your window treatment your furniture accessories it will work at it takes that the fear out of putting a room together what's the fiber. We buried under percent nylon OK the carpet comes in four different styles we have essential -- which is a luxurious velvet -- that would this is and this is essential platinum potential film from golden."

" Whenever first to the the actual wait wait how much how dense it is what the actual. Plush level is if you will exactly OK and what what is the backing on this the backing it's soft back platinum. It's much softer and more pliable than the average backing that you see on wall to wall what it's not -- and we'll seal. A beautiful installation. Let's go in the next room and take a closer look at the installation wonderful."

" Jim walker who is our installer extraordinaire. Bob hi how are now. Tell me how this lays down it does go in easily Bob this is one of the most installer friendly carpets. On the market today the new platinum soft back carpet here grabs the strip."

" It stretches it has -- memory is. Has real good dimensional stability."

" It'll stay right there that's been feature of the backing -- the just tucks right him. The gully yeah it stays right there it doesn't slip back it has -- firm -- the dimensional stability of the backing of this carpet is superb."