" Kathy Ireland is with us today to tell us a little about a special collection. Welcome!"

" Thank you Bob."

" You've created a line of carpet. Can you tell us a little bit more about that?"

" Certainly. State of America, I just launched it this passed year, and my self as a busy mom, I understand what the needs are, the mission statement at my company Kathy Ireland Worldwide just to provide solutions for family----"

" Uh hmm!"

" especially busy moms."

" The approach here was to make it easier to decorate and to choose colors right?"

" To make it easy, I knew from my self when I'm shopping to the home. I must to have choices, but so many choices can be overwhelming, and so, except the existing color wall----"

" Uh hmm!"

" I just noticed that from 130 shades to 90 gorgeous shades that I feel people would really relate to. For example if you choose midnight blue----"

" Uh hmm!"

" For your color, you can rest assured that anything you choose in a blue family whether it's your window treatment, your furniture, and accessories, it will work."

" Yes."

" It takes the fear out of putting a room together."

" What's the fiber? What is it made of?"

" They were 100% nylon. "

" Okay."

" The carpet comes in 4 different styles. We have essential plush, which is a luxurious velvet."

" Is that what this is?"

" This is essential platinum."

" Okay."

" We have essential silver golden platinum."

" And that refers to the actual----"

" The weight."

" Weight. How much, how dense it is? What's the actual flesh level is if you will?"

" Exactly."

" Okay."

" And----"

" And what is the backing on this?"

" The backing, it's soft-back platinum."

" It's much softer and more pliable than the average backing that you see on Walter Wall."

" It's not stiff at all and it gives you a beautiful installation."

" Let's go in the next and take a closer look at the installation."

" Wonderful."

" Say hi to Jim Walker, who is our installer [unk]."

" Hello Bob!"

" Hi! How are you? Now, tell me how this lays down. Does it go any easily?"

" Bob, this is one of the most installer-friendly carpet on the market today."

" Uhm."

" The new platinum soft-back carpet here grabs and strips and it stretches, it has a memory, it has a real good dimensional instability. It's one of the most installer-friendly carpets that I've ever worked with."

" What kind of pad is this that you're putting it on?"

" This is a prime [unk] and it has a stain blocker. It would keep any moistures or any spillage from going down into the cushion. It remains wipe-on-the-top [unk] fashion."

" So, if you have a pet that likes to have accident this would----I see."

" This is ideal."

" Okay. And the installation itself is right onto the tackles"

" Yes sir. The backing, the soft-back here."

" Uh hmm!"

" It grabs the tack strip and holds it in there very, very firmly. There's never a few to re-stretch."

" Really?"

" No sir----"

" That should do."

" never a few to re-stretch."

" Well, that's what you do an initial re-stretch or simply stretch, there you go."

" [unk] just locks right down one there. Now, I'm gonna release this, it'll stay right there, that's the feature of the backing, and then [unk] right in to the galley----"

" Yeah."

" it stays right there. It doesn't slip back. It has a firmed grip; the dimensional instability of the backing of this carpet is superb."